Stories and the psychology of influence – how to secure more major gifts

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Stories and the psychology of influence – how to secure more major gifts

July 18 @ 5:30 pm - 9:00 pm

18th July | 5:30 pm – 9:00 pm – The IoF Major Donor Special Interest Group and I Am Group are pleased to run another joint networking event to help enhance your fundraising skills and knowledge.

Too many chats with major donors don’t lead anywhere. The truth is, there are proven, learnable techniques that dramatically improve your results. In this dynamic masterclass, Rob Woods will help you get clear on what to prepare to help donors want to say YES, including:


  • The one mistake that 98% of fundraisers make with major donors, and how to avoid it
  • TWO strategies to improve your skill in sharing stories
  • FIVE ways to apply Professor Cialdini’s principles of influence in major donor meetings

Guest speaker: Rob Woods

Rob (@woods_rob, is an award-winning trainer and the author of The Fundraiser Who Wanted More. He has spent more than 16 years in fundraising. As an independent coach and trainer for 11 years, he has helped more than 10,000 fundraisers and directors. His courses for the IOF Academy in the UK include Win that Pitch and What really gets results? His clients include Oxfam, Tate and Save the Children and UNICEF UK.



5.30pm  Registration and networking

6.00pm  Guest talk by Rob Woods


8.00pm  Networking

9.00pm  Close

Who should attend?

  • Major donor fundraisers
  • Fundraisers from other disciplines
  • Trustees, CEOs and all those who have responsibility for fundraising


July 18
5:30 pm - 9:00 pm


Browns Court Rooms
82-84 St Martin's LaneCovent Garden
London, England WC2N 4AG GB


The I Am Group